Everything must be designed from thought to experience. We have no limits at TAC. We know the power of design and strategy and we know the impact that they can generate together.
We also know the market and the people. We know where your target is, and we have the key to make it listen to us, an innovative communication system that translates into a great experience.
We are not a communication agency, we are a devoted team of multitasking professionals, capable of visualizing the place where your brand can be even more successful.
Our main value is unity. At TAC, we always make decisions together, we develop our ideas together. Success is the entire team’s merit but above all it is the most expected result of our clients. We know how to create a positive and effective impact through design and strategy.
Every day more people, brands and consumers realize the importance of design in the world. DESIGN IS NOT ONLY VISUAL; DESIGN WORKS IN ALL 5 SENSES.
From our beginnings, 12 years ago, we have professionalized a method which today we call TAC SYSTEM: built by a series of analogical and digital mechanisms which permits doing a radiograph (TAC) of the situation of each client, service or product, market and experience, with the purpose of finding the growth of brands or people in an efficient manner, placing the user as the king of the equation.
WE OBSERVE TO KNOW
Understand what the user does, when, why, where, how often, under what context, etc. It is fundamental before making any decision. Empathy is key.
WE ANALYZE TO LEARN
We make decisions based on data and experience, we draw a route which will provide concrete solutions.
LET’S THINK TO SOLVE
We work in searching of ideas, lateral thinking and creativity. For that, we use the SCAMPER method which provides an objective vision and doable for any application. The empathic and detached listening of our own ideas and prejudices is the main value.
WE DEVELOP TO MAKE
We land ideas in a way that the can be seen, felt, smelled and heard.
WE LAUNCH TO LISTEN
Every action must have a reaction; for that reason, we present ideas to the users striving for a result in their end. That result will be analyzed and carried in a cyclical way, until we know all the needs and desires of the public. We must know our consumers so well that we can stay ahead of future needs without them even knowing; we call this: Microtargeting Data.
AT TAC, WE BELIEVE THAT:
it is better to be important than famous,
that we ask to know and we know to be asked,
that we do craziness without being crazy,
that subjective criticism destroys and the objective builds,
that we tell the truth even if it is worse than a lie,
that we sell what sells well-being,
that we charge what we do, even if we don’t do it to charge fee,
that we seriously make an effort, but smiling,
that we hope that our work guarantees quality and that quality guarantees work,
that we work for living, but we do not live for working,
that the possible was once impossible,
that we are rebels, but with cause.