COUNTRY BRANDING

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Throughout history, national symbols have been basic elements of the representation of the sovereignty of states and countries of the world and have worked adequately to identify territories, that is how national symbols are an expressive way of history, culture and character of a nation.

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But in the evolution caused by the industrial revolution, propelled by the establishment of the information society, governments have been in the need to promote themselves as competitive companies that “seal” their products, services, advantages and virtues with the end of opening new markets, attract investment and propel this way of economic development in a place.

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Governments have had the need to position themselves in the economic ground through the use of its name as a brand, in this way economic sectors can communicate what they have to offer and what supposes a difference to others.

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At TAC, we examine what provokes that a country, city or place is a simple spot in a map, and we turn it into places where people wish to invest, live, visit and acquire goods and services.