Organizational change depends on the fact that the employees understand, create and act upon the brand, which means placing them in the center of thought from the beginning.
Our approach of the organizational brand is based on the role employees play in the change.
Instead of seeing colleagues and partners as “audience” I need to communicate them idea, we see them as participants from the very beginning. This is based on the thought that when you help do something, it is more important to you and it is eased by co-creation techniques that involve small and big groups of employees all along the strategy and implementation.
Vital for this approach is the understanding that the success of the “brand” in organizations consists on sharing the same values, being proud of what brings together colleagues, departments and business units. It is also about changing the brand into action beyond the communications of all aspects of commercial operations, form the innovation of products and services to the management of the supply chain and community participation.
Regarding this topic, our job is based in a variety of techniques and intervention styles, from leadership training, internal communications strategies, communication of processes and systems of manufacturing facilities and administrative offices, with the goal of helping your organization take advantage of the value of informed and motivated collaborators.